So you've already chosen to customize T shirts for a promotional campaign. What next? When things go skidding, as in when your creativity is blocked, have a playful banter among colleagues to loosen up. Who knows, that might just call forth ingenious ideas you can employ to customize T shirts.
Friendly banters and half-meant jokes give way to ironic curses at love, words of the wise, or romantic epitaphs that you can use as slogans when you want to customize T shirts. One businessman who specializes in T shirt imprinting had even said, "It seemed unfair that you had to hang around with someone for six months before you found out they had issues." Her solution to life's stifling drama is to put it all out front.
If you plan to customize T shirts for marketing campaigns, think of the T shirt as an art medium instead of as a promotional tool. Make the imprinted message (and design) personal, speaking to your audience openly, as though your customized T shirt is a thought balloon and your logo represents you in the cartoon. T shirt art promotes a company very effectively, particularly when it empowers the wearer. "Wasn't picked for Cheerleading. But I Turned out OK," "Proud Army Dad," "Fall in Love with a Vegetarian," are great examples, although you have to first have to gauge which themes your target profile will respond to the most.
Aside from slogans, customize T shirts with images that inspire fancy, colors that pop and patterns that flatter. Vintage-style drawings are popular with hipsters, pastel shades are a hit with baby boomers, and patterns will command women's attention. Your T shirts should be decidedly uncommercial-looking--don't take notes from a mall. Think of other motifs you can exploit to customize T shirts. Not an easy task, but still a cheap one. Ariel Foxman, the editor of Conde Nast's Cargo magazine, had said in a New York Times interview that T shirts are a really cheap blank slate, with raw apparel being offered for as low as $0.50. So don't hold back. Go crazy and customize T shirts via embellishments because you would be starting with a very inexpensive promotional product anyway. There is much room for add-ons.
Through T shirts, people now have a way of distinguishing themselves in an inexpensive way, let alone having a company such as yours customize T shirts for them for free. As Molly Spaulding, the proprietor of Narnia, an inventive Manhattan boutique, had mused in the same NY Times interview, "People like the idea that there's only one, there's only one size. They like the feeling that it's their own style." In your case, customize T shirts according to your target market's preferences, interests and perhaps even political leanings. Build on those bullet-points and stretch them a little. Exaggerate for a full effect. Customize T shirts in a manner that will be fun for you and your customers.
For more promotional shirts visit www.Branders.com.


